Sam got in touch with some questions about the content and structure of your group project–particularly in relation to the specificity of the policy issue for which you’re developing your advocacy campaign. Here’s what I suggest:
1. It’s entirely up to the group how specific you wish to get in relation to your advocacy issue. You could choose a broad policy such as the closing borders in Europe–suspending Schengen, for example, or maybe a more specific policy such as the introduction of PREVENT guidance to educational institutions in the UK.
It’s entirely possible to develop an advocacy campaign on a broader area–you’ll just need to choose wisely. Focusing on changing public attitudes to refugees or raising concerns about the erosion of privacy and civil liberties under counter-terrorism policy might be an idea.
2. In terms of how you might present your campaign, again, this is up to you. The thing I’d like for you to critically consider is how you might best communicate the aims and goals of your campaign to the public. So, you could always write a report, which is the safe thing to do. Or, you could get a bit more creative, which I would strongly encourage you to do, by using one of these tools to communicate your campaign to your target audience:
All of these tools are free, incredibly easy to use and will make you think differently about how you’re communicating your ideas.
As always, get in touch if you have questions!
Musical interlude: Check out this new track by Yuna called Places to Go, it’s produced by the legendary DJ Premier.